What is a "Reverse Scored" statement? & What are reverse Scale values? - in a 360 survey questionnaire/package.

Regular scoring involves assigning a specific value or scale to each item or question in the survey. Typically, the scale ranges from low to high, with higher values indicating more desirable or positive behaviors.

However, in the case of reverse scoring, the scoring process is reversed for specific items or questions. Instead of higher values indicating positive behaviors, lower values are assigned. This is done to capture behaviors that may be perceived as less desirable or negative.

For example, let's consider a regular scale for a question:

Question: Meets customers to understand their needs

Never - 1 (less desirable/ negative behavior)

Seldom - 2

Often - 4

Always - 5 (desirable/ positive behavior) 

Now, let's see the reverse scale values for the same scale.

Question: Does not meet customers to understand their needs

Never - 5 (desirable/ positive behavior)

Seldom - 4

Often - 2

Always - 1 (less desirable/ negative behavior)